ROLE:   Director of Content for Emerging Platforms & Executive Producer

 

AGENCY:   mcgarrybowen

 

SUMMARY:   Entrepreneurship is at the heart of the American Express brand. On behalf of  American Express, we partnered with Conde Nast and strategically aligned on three of their specific publications to present the stories of American Express Card Members who embodied the spirit of entrepreneurship across the tech, food, and design spaces.  Long and short form video as well as editorial content featured the members’ stories in the digital pages and on the social channels of Bon Appetit, Architectural Digest, and Wired magazines. The members also shared the content on their own channels. This multi-channel campaign drew upon the editorial prowess of Conde Nast and hyper targeted viewers with special interests in each of the passion areas. The campaign drove brand love and acquisition at the same time.