ROLE:   Director of Content for  Emerging Platforms & Executive Producer

 

AGENCY:   mcgarrybowen

 

SUMMARY:   American Express supports those who live life forward, so they can achieve their dreams. That’s why we launched #BackingBillboards. A program designed to support up-and-coming artists by giving them a spectacular canvas to showcase their art and be discovered. The work was highly visible in OOH and social- each Artist was provided with a billboard local to their community and a long form video to back their business. The artists also promoted the content we captured on their social channels, further showcasing their stories and the powerful backing of American Express. To pull this off, we assembled a nimble and flexible crew to join our team and 

handle end to end production with us (inclusive of artist identification, live action, stills and post production).