ROLE:   Director of Content for Emerging Platforms & Executive Producer

 

AGENCY:   mcgarrybowen

 

SUMMARY:   When Crayola embarked on launching their Easy Animation Studio, we knew we had to find a like minded creator to test and endorse the product in a fun and imaginative way. Who better at the time than VINE and YOUTUBE star and maker, Zach King? I oversaw all related efforts from initial pitch and outreach to contracts through brief, production and delivery. The clients and agency team partnered incredibly well with Zach, knowing his most authentic and engaging work would land best in his voice. The long form content and bite sized social cuts that led  consumers and fans there did not disappoint. The work received millions of organic views with positive commentary and shares that led to increased CTRs/sales for the brand. We exceeded our KPIs and had so much fun doing it!